This community site was built to provide marketing instructors a platform to meet, share and collaborate in an effort to improve and develop more effective teaching strategies, tools and materials.
In order to promote the practice of community-based development, the site includes discussion groups, robust communication tools and a collaborative review environment.
We are committed to providing you easy access to a dynamic collection of educational materials and an unparalleled academic network of instructors and other key partners. Please be sure to send us feedback and remember that the resources on this site are greatly improved by your participation.
In addition, this site provides 24/7 access to Pearson Instructor Resources and mymarketinglab.